Serving Madison for Over 33 Years - 608-234-5280

The Camera Company’s Photographers Group

Do you have a digital camera and want to improve your photography?
Have you ever seen a photo you liked and wondered how the photographer created it?
Would you like the opportunity to have fun discussing photography techniques and processes with other photographers?
Would you enjoy going out shooting with others?

Natural Light Basics - Top 10 Tips

If you answer yes to any of these questions, The Camera Company Photographers Group is for you. Based on your interests, we will organize a series of informal get-togethers and fun photo field trips.

1. Explore the light. Learn to read where the light is coming from by looking at shadows – notice if the shadows are hard-edged or soft-edged. A general rule for beautiful images is to plan your photo shoot for early morning or late afternoon light because softer shadows equate to less contrast in your scene and more flattering light for your subject. If you must shoot images at high noon, move your subject under the shade of a tree or building.